Mar de Jurerê is a real estate agency located in the north side of Florianópolis, specialized in holidays rent for tourists looking for accommodation of high levels but also with a range of options to people wanting to buy a house close to the most famous beach destination of the island, Jurerê Internacional.
As the website and its content was really outdated we started the project listing the unnecessary content and making it simpler and shorter, to catch the user attention to the main thing, the properties. One of the pages that had a major redesign was the “About”, we reduced by half the number of information and made a new structure for it, removing his previous appearance of only-text.
The final visual design kept a more refined language, with sober colors based on the logotype of the company, a typography close to posh but without being arrogant, and using icons in the interface to make easier the navigation for users. The information now are displayed in a logical way, based on researches we conducted to identify how users do the search for a property and their goals and weakness.