Felipe Francisco

Visual identity to an agronomist

Felipe is a long term friend, and when he approached to seek help to translate his essence into visual identity I was there to help. I created the logotype and the business card as it was the first material he was looking for.

The logotype concept was to bring a leaf and incorporate the “F” of Felipe there, to create the idea of natural integration. The chosen colours are neutral and reminds the natural tones of forest, keeping a strong signature.